Tag: webdesign

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Healthy Restaurant – Branding & Website Design

Green Deli, Green Fit

Corporate Identity Design & Website Design

About the client:

Green Fit is a Fitness Studio located in Mainz, Germany before known as “Sporttreff”. Right next to it is Green Deli, a restaurant that offers high-quality, regional cuisine with a large selection of modern and vegetarian dishes. They both are a subsidiary company and are own by the same person.

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Healthy Restaurant Brand
"Alexa created a modern logo and website mock-up for our bistro GREEN DELI in a creative and constructive way. The corporate design guide was also implemented quickly and professionally. The cooperation was uncomplicated and efficient. We feel well advised by Alexa and are already looking forward to the next joint projects."
Sara Noori
Sara NooriManager Sporttreff Mainz Bretzenheim GmbH
"Alexa hat auf kreative und konstruktive Weise ein modernes Logo und ein Website Mock-Up für unser Bistro GREEN DELI geschaffen. Auch der Corporate Design Guide wurde schnell und professionell umgesetzt. Die Zusammenarbeit war unkompliziert und effizient. Wir fühlen uns gut von Alexa beraten und freuen uns schon auf die nächsten, gemeinsamen Projekte."
Sara Noori
Sara NooriGeschäftsführung Sporttreff Mainz Bretzenheim GmbH
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Challenges

Company's named changed

The company used to be called “Sporttreff” and now they wanted to turn that into “Green Deli” and “Green Fit”.

2 Different Companies yet still belong together

Although Green Fit and Green Deli offer different services, they still are right next to one another and people should understand that both concepts belong together

Attract younger generations/ Modern Look

“Sporttreff” was thought for an older audience. Now Green Deli and Green Fit should attract younger generations without losing their current loyal clients.

Strategy

  • Analyse what used to be "Sporttreff".
  • Identify pain points to avoid for the new branding.
  • Create a completely new branding for both companies that reflects this new business phase.

Bring Green Deli and Green Fit to life and let people know despite their different services, they still belong together.

Solution

Services provided:

• Corporate Identity (Color Palette, CI Guide, etc)
• Social Media Content Creation
• Landing Page Design (High-Fidely Mockup)

Healthy Restaurant Brand
Healthy Restaurant Brand
Healthy Restaurant Brand
Healthy Restaurant Brand
Healthy Restaurant Brand
Healthy Restaurant Brand
Healthy Restaurant Brand

Benefits

Modern & Fresh Look

Green Deli & Green Fit image was taken in a good way by their audience and with the new more modern branding they could attract younger clients.

Former clients returned and new clients were gained

Many clients that used to support Sporttreff kept on visiting now Green Fit. New clients were also acquired during this process for Green Deli.

Social Media Success

Sporttreff had no Social Media presence. With the new Banners and other Social Media Templates, Green Deli & Green Fit could slowly build an online community.

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Florian Brunsberg – Website Design

Florian Brunsberg Consultant

Florian Brunsberg

Website Design

About the client:

Florian is a service & after-sales expert and systemic organizational developer. He supports the internal processes of small and medium-sized companies whose goal is to further develop their organization.

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Florian Brunsberg Consultant
"I worked with Alexa to create my website and I am delighted with the result. She executed my ideas perfectly and was a great support throughout the process. I highly recommend her work and professionalism."
Florian Brunsberg
Florian BrunsbergOrganizational developer and service & after-sales consultant
"Ich habe mit Alexa zusammengearbeitet, um meine Homepage zu erstellen und bin begeistert von dem Ergebnis. Sie hat meine Vorstellungen perfekt umgesetzt und war im gesamten Prozess eine großartige Unterstützung. Ich kann ihre Arbeit und ihre Professionalität nur wärmstens empfehlen."
Florian Brunsberg
Florian BrunsbergOrganisationsentwickler und Service & After-Sales Berater
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Challenges

No structure for website content

Florian didn’t know how to communicate everything he wanted without being too much content and overwhelming his audience.

Website wasn't alligned with branding

Florian had already an existing branding (logo, color palette, etc), yet it wasn’t reflected in his website. 

Complicated navigation/ UX

The current website was very hard to navigate since there wasn’t a clear content structure. Therefore people often didn’t find what they were looking for.

Strategy

  • Analyse the already existing content and branding.
  • Restructure the website content with a clear sitemap.
  • Create a clear and easy to navigate website to attract more clients.

Support Florian to structure the new website’s content in a clear way and present it with high-end design.

Solution

We worked together for a couple of months, and after a web design workshop, some look & feel proposals, a wireframe and some rounds of corrections here is the final product .

Services provided:

• Web Design Workshop
• Sitemap & Content Structure Guidance
• Wireframes & Low-Fidelity Prototypes
• WordPress Site Building (Tablet + Mobile Adaptation)
• Basic SEO Optimization for Google

Florian Brunsberg Consultant
Florian Brunsberg Consultant
Florian Brunsberg Consultant
Florian Brunsberg Consultant
Florian Brunsberg Consultant

Benefits

Clear structure of the content

User experience is much more intuitive & makes it way easier to navigate

Scheduling appointments is a no-brainer now

Basic SEO for appearing in google is now optimized

More visibility and leads

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Daniela Hölzer – Branding &Website Design

Daniela Hölzer Coaching & Consulting

Daniela Hölzer

Branding & Website Design

About the client:

Daniela Hölzer is an independent coach and consultant. She supports private in their day-to-day life, as well as business owners who need a strategic and targeted support with communication inside their companies. 

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Daniela Hölzer Coaching & Consulting
„Die Zusammenarbeit mit Alexa funktionierte reibungslos und sehr professionell. Sie hat für mein Business ganz nach meiner Vorstellung eine starke Brand entwickelt und die Website dazu in einem ansprechenden Design gestaltet.“
Daniela Hölzer
Daniela HölzerSelbständige Coach & Beraterin
“The cooperation with Alexa worked smoothly and very professionally. She developed a strong brand for my business according to my ideas and designed the website with an appealing design.”
Daniela Hölzer
Daniela HölzerIndependent Coach & Consultant
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Challenges

Not taken seriously

Clients often didn’t take her services seriously or didn’t fully trust them. Her digital prescence lacked professionalism. 

Esoteric image

People had a strong esoteric/ guru perception of Daniela, eventhough she is a highly specialized consultant.

Current color palette doesn't reflect her personality

As many other solopreneurs, the colors she had didn’t reflect the services and values she actually offered.

Strategy

  • Analyse the current pain points of her website, and everything that has to do with her branding.
  • Rediscover which emotions she wants her business to communicate and to whom exactly.
  • Create a new brand identity that represents her and that her customers can trust since day one.

Create a solopreneur consulting brand that communicates professionalism and trust.

Solution

I created a vibrant color palette that represented Daniela’s energetic personality, keeping in mind the professionalism. The logo’s intention was a very minimalistic shape to be taken seriously by big concerns, and at the same time could be placed anywhere and get a direct brand recognition with the pass of time.

Services provided:

• Brand Strategy Workshop

• Corporate Identity (Logo, Color Palette, CI Guide, etc)

• Website Design

Fucsia Website Pictures 1-JPG
Fucsia Website Pictures 4-JPG
Daniela Hölzer Coaching & Consulting
Daniela Hölzer Coaching & Consulting

Benefits

Faster appointment scheduling

With the new website design, it is now easier for clients to make an appointment with Daniela without so much searching and trying.

More potential leads through the right key words

Having the right key words in addition to the new design at her homepage is a crucial thing. She now can be found much easier through google and get seen by more potential clients!

Earn clients trust

Making a good first impression with potential clients is much easier now for Daniela having a professional well-designed brand and website. No more esoteric confusion 😉

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Diversity Company – Branding & Website Design

Diversity Company

Branding & Website Design

About the client:

The Diversity Company is a business consultant company specialized in diversity. They advise and support companies, universities and institutions that want to make a change to a more diverse future. 

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„Alexas tolle Designs haben unsere Marke dr.fem.FATALE in ein modernes Licht gerückt und uns nicht nur auf unserer Website, sondern auch auf unseren Social Media Kanälen sehr weitergebracht. Als effizient arbeitendes Unternehmen lieben wir unkomplizierte Kommunikation und die direkte Umsetzung unserer Wünsche – genau das haben wir bei Alexa gefunden."
Dr. Simone Burel
Dr. Simone BurelGeschäftsführerin der LUB GmbH
"Alexa's great designs have brought a modern light to our brand and not only helped us a lot on our website, but also on our social media channels. As an efficient company, we love uncomplicated communication and the direct implementation of our wishes - that's exactly what we found with Alexa."
Dr. Simone Burel
Dr. Simone BurelManaging Director of LUB GmbH
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Challenges

Confusion about company's mission and services

People were often confused about:

•  What is the company about?
•  What services do they offer?
• What are customers paying for?
• Is it just for women?

Wrong perception of the company's image

The brand was perceived as a radical feminist asociation from and strictly for women. This in fact was a very wrong perception of what they intended to communicate in the first place.

Logo, colors & aesthetics are not consistent and don't match their values

The Diversity Company had a different name and the old color palette was very “woman-focused”. Besides, they didn’t stick to one consistent image through all their marketing platforms.

Strategy

  • Analyse the company's values, core message and target audience
  • Redefine the company's mission and services together with the team
  • Create a new corporate identity together with strong a digital presence that communicates better their values

Design a gender neutral brand which welcomes any person no matter what cultural background or color, and transmits a fresh and open-minded mentality.

Solution

I extended the color palette and chose carefully a wide variety of colors full of energy. Also I created three amorphous forms that should represent the diversity in our society.

Services provided:

• Brand Strategy Workshop

• Corporate Identity (Logo, Color Palette, CI Guide, etc)

• Website Design

• Social Media Content

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Benefits

More potential leads

The new website attracts more companies and institutions that didn’t seem to quite understand their services before. The new website has more CTAs and a higher retention rate than the previous one.

Wider community on social media

Since the new image is gender-neutral it invites men, as well as females to support their cause and share their message.

Stable and consistent digital presence

The Diversity Company now has an own personality and identity. This helps their brand to stand out and it sets the tone in all their digital channels. This is a crucial component to make people recognize their brand over time.