Tag: branding

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Healthy Restaurant – Branding & Website Design

Green Deli, Green Fit

Corporate Identity Design & Website Design

About the client:

Green Fit is a Fitness Studio located in Mainz, Germany before known as “Sporttreff”. Right next to it is Green Deli, a restaurant that offers high-quality, regional cuisine with a large selection of modern and vegetarian dishes. They both are a subsidiary company and are own by the same person.

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Healthy Restaurant Brand
"Alexa created a modern logo and website mock-up for our bistro GREEN DELI in a creative and constructive way. The corporate design guide was also implemented quickly and professionally. The cooperation was uncomplicated and efficient. We feel well advised by Alexa and are already looking forward to the next joint projects."
Sara Noori
Sara NooriManager Sporttreff Mainz Bretzenheim GmbH
"Alexa hat auf kreative und konstruktive Weise ein modernes Logo und ein Website Mock-Up für unser Bistro GREEN DELI geschaffen. Auch der Corporate Design Guide wurde schnell und professionell umgesetzt. Die Zusammenarbeit war unkompliziert und effizient. Wir fühlen uns gut von Alexa beraten und freuen uns schon auf die nächsten, gemeinsamen Projekte."
Sara Noori
Sara NooriGeschäftsführung Sporttreff Mainz Bretzenheim GmbH
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Challenges

Company's named changed

The company used to be called “Sporttreff” and now they wanted to turn that into “Green Deli” and “Green Fit”.

2 Different Companies yet still belong together

Although Green Fit and Green Deli offer different services, they still are right next to one another and people should understand that both concepts belong together

Attract younger generations/ Modern Look

“Sporttreff” was thought for an older audience. Now Green Deli and Green Fit should attract younger generations without losing their current loyal clients.

Strategy

  • Analyse what used to be "Sporttreff".
  • Identify pain points to avoid for the new branding.
  • Create a completely new branding for both companies that reflects this new business phase.

Bring Green Deli and Green Fit to life and let people know despite their different services, they still belong together.

Solution

Services provided:

• Corporate Identity (Color Palette, CI Guide, etc)
• Social Media Content Creation
• Landing Page Design (High-Fidely Mockup)

Healthy Restaurant Brand
Healthy Restaurant Brand
Healthy Restaurant Brand
Healthy Restaurant Brand
Healthy Restaurant Brand
Healthy Restaurant Brand
Healthy Restaurant Brand

Benefits

Modern & Fresh Look

Green Deli & Green Fit image was taken in a good way by their audience and with the new more modern branding they could attract younger clients.

Former clients returned and new clients were gained

Many clients that used to support Sporttreff kept on visiting now Green Fit. New clients were also acquired during this process for Green Deli.

Social Media Success

Sporttreff had no Social Media presence. With the new Banners and other Social Media Templates, Green Deli & Green Fit could slowly build an online community.

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Merkurist – Corporate Identity

Merkurist Content Creation

Merkurist

Corporate Identity Design

About the client:

Merkurist is an online regional newspaper focused on news from Mainz and Wiesbaden (two cities in the southwest of Germany.) Whether it’s local, politics, sports or the blue light: the local readers decide what merkurist.de reports on.

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Merkurist Content Creation
“Alexa helped us to rebuild our corporate design. She designs banners and graphics for our online news portal as well as for our social media channels that suit us and give us a recognition value. Above all, we appreciate the uncomplicated cooperation - no matter how specific or vague our wishes are, Alexa always implements them very creatively and, above all, quickly!"
Klaus Becker - Commercial Manager
Klaus BeckerCommercial Manager Merkurist
„Alexa hat uns dabei geholfen, unser Corporate Design neu aufzubauen. Sie entwirft sowohl für unser Onlinenachrichtenportal als auch für unsere Social-Media-Kanäle Banner und Grafiken, die zu uns passen und uns einen Wiedererkennungswert geben. Wir schätzen vor allem die unkomplizierte Zusammenarbeit - egal wie konkret oder unkonkret unsere Wünsche sind, Alexa setzt sie immer sehr kreativ und vor allem schnell um!“
Klaus Becker - Commercial Manager
Klaus BeckerKaufmännische Leitung Merkurist
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Challenges

Company got sold and has now a new owner

The new owner of Merkurist has some different views about how the company’s direction should be. These new values should be communicated through the new design.

Lost their online community

Due to legal settlements their social media channels got erased and they lost all their followers. They had around 15K followers and had been innactive for around 3 months due to the company selling.

Need of a modern look to attract younger readers

Since Merkurist is starting a new chapter they want to have a renewed look to make a great comback, yet somehow mantain their old image so that loyal readers can still recognize its them.

Strategy

  • Analyse the former image and online community Merkurist had.
  • Rebuild their new image for a great comeback.
  • Create a new color palette which attracts attention for new readers and make a comeback in their social media channels.

Help Merkurist get back on their feet and make a great comeback.

Solution

I added some new shiny colors to their former color palette and decided to mantain their old logo since many people recognized the Merkurist team thanks to this. I supported them to create a marketing campaign which involved the creation of print and digital media, creating content for their social media channels and making a promotion video. 

Services provided:

• Corporate Identity (Color Palette, CI Guide, etc)
• Social Media Content Creation
• Marketing Campaign Support

Merkurist Content Creation
Merkurist Content Creation
Merkurist Content Creation
Merkurist Content Creation

Benefits

Successful marketing campaign

The “Merkuretter” Campaign was live for about 4 weeks and it accomplish the money goal they were expecting. This success was of course not only thanks to the design actions, but it contributed in a big way.

Former clients returned and new clients were gained

Many clients that used to support Merkurist knew that they were back thanks to all the social media presence and decided to support them again. New clients were also acquired during this process.

Slowly regained their online community & still growing

Merkurist has gained back their only community day-by-day. Today they already have above 10K followers in their Instagram and keep on growing everyday. They have a wide resonance and their new brand is starting to get well-known.

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Glasny

Glasny Corporate Identity Business Cards

Glasny

Corporate Identity Redesign

About the client:

Glasny is a Children’s Neuropsychological Center that specializes in the diagnosis and monitoring of cognitive abilities in children. They focus on children ages 2 – 6 in their morning Institute and from 6 – 10 in their Center.

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Glasny Corporate Identity Business Cards
"My team and I were really happy with the final result and the communication with Alexa was always easy and effective, even with the time difference with Mexico. Our clients have already noticed the new design of our social networks and presentations and have congratulated us constantly. You can trust Alexa's creativity!."
Ari Nieto
Ari NietoManaging Director Glasny
"Mi equipo y yo quedamos realmente contentos con el resultado y la comunicación con Alexa siempre fue fácil y eficaz, aún con la diferencia de horario con México. Nuestros clientes ya han notado el nuevo diseño de nuestras redes sociales y presentaciones y no han hecho más que felicitarnos. Pueden confiar en la creatividad de Alexa."
Ari Nieto_Glasny
Ari NietoDirectora General de Glasny
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Challenges

Company expanded to 3 new areas

Glasny expanded their services and now they had not just one area but three different ones.

Reesctructure and name change

Glasny gave a new name to each new area and didn’t know how to communicate this to their clients without confusing them.

Company's initial branding was almost 5 years old

Glasny already had a branding, but this was the very first image created back then when the company was just starting. Many things had changed.

Strategy

  • Analyse the biggest changes in the company restructure and how to communicate these properly.
  • Redefine which platforms are the most important where Glasny's branding will be present on.
  • Create a new design for Glasny as a whole and the other Glasny areas that adapts better to the current company's mission and vision.

Give Glasny’s new areas a unique personality but maintain Glasny’s look as the main brand.

Solution

I used the already existing color palette, though I changed the brightness of some colors to give them more power. I mixed the colors in pairs and created that way 3 different areas with a very clear distinction.

Services provided:

• Brand Strategy Workshop

• Corporate Identity (Logo, Color Palette, CI Guide, etc)

Glasny Corporate Identity
Glasny Corporate Identity
Glasny Corporate Identity
Glasny Corporate Identity
Glasny Corporate Identity
Glasny Corporate Identity

Benefits

Instant brand recognition among competition

Glasny has a very unique design among the children psychology centers in Monterrey, MX. It is easy to recognize among all others.

Clear communication to their clients

Clients of glasny understand that there is a company restructure and know in which direction it’s going. They’re not lost and confusion is unusual.

Up-to-date image with current company's values

After many years of constant growth, it’s just normal that the initial branding doesn’t apply anymore to the current company’s state. This redesigned identity communicates better Glasny’s vision and mission!

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The Hackathon Company – Corporate Identity

Corporate Identity The Hackathon Company

The Hackathon Company

Corporate Identity & Website Design

About the client:

The Hackathon Company offers hackathon events & recruiting services for big corporates of different regions in Germany. They focus on recruiting people from the IT sector, since companies struggle currently to find programmers.

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Corporate Identity The Hackathon Company
“Working with Alexa in this project as a Brand Expert was a very pleasant experience. We put our minds together and with very different design-perspectives, we created the best result possible for The Hackathon Company's new branding.”
Ebru Balci_Graphic Designer
Ebru BalciGraphic Designer

Challenges

No consistency/ No brand recognition

Since there was not a specific design-line followed, clients didn’t recognize nor remembered the company’s name nor the brand in general.

Aiming the wrong target group

This company has two different target groups: 1. Managing Directors of big companies, 2. Students/ Under-grads. Their image was not speaking to both these groups but just one.

Services not clear

They were struggling to define which services they offered and define if “sub-brands” were needed or everything would be part of the “mother-brand”.

Strategy

  • Analyse the current state of the brand and try to find the pain points where there's no consistency/ harmony.
  • Redefine the values and emotions the company wants to communicate.
  • Create a new brand identity that covers all services and sub-brands and that shows a consistency on all platforms and media.

Establish a brand consistency and harmony across all platforms.

Solution

I created a short but powerful color palette that communicates the company’s values. Redefined the order and hierarchy of the services, and created a mother brand and sub-brands accordingly.

Services provided:

• Corporate Identity Creation (Logo, Color Palette, CI Guide, etc)

• Website Design

Corporate Identity The Hackathon Company
Corporate Identity_THC
Corporate Identity_THC
Corporate Identity_THC
Corporate Identity_THC
Corporate Identity_THC
Corporate Identity_THC
Corporate Identity_THC
Corporate Identity_THC

Benefits

A clear design-line

The new branding was succesfully applied to their website and all their other social media. There’s a clear harmony and recognition now.

More applicants for their recruiting events

The new website and social media attracted more applicants to be part of their hackathons. The applicants are a key piece in their business modell.

Gaining more leads

Having many applications of IT-personal is proof of success and this fact attracted therefore more companies as clients as well.

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Daniela Hölzer – Branding &Website Design

Daniela Hölzer Coaching & Consulting

Daniela Hölzer

Branding & Website Design

About the client:

Daniela Hölzer is an independent coach and consultant. She supports private in their day-to-day life, as well as business owners who need a strategic and targeted support with communication inside their companies. 

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Daniela Hölzer Coaching & Consulting
„Die Zusammenarbeit mit Alexa funktionierte reibungslos und sehr professionell. Sie hat für mein Business ganz nach meiner Vorstellung eine starke Brand entwickelt und die Website dazu in einem ansprechenden Design gestaltet.“
Daniela Hölzer
Daniela HölzerSelbständige Coach & Beraterin
“The cooperation with Alexa worked smoothly and very professionally. She developed a strong brand for my business according to my ideas and designed the website with an appealing design.”
Daniela Hölzer
Daniela HölzerIndependent Coach & Consultant
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Challenges

Not taken seriously

Clients often didn’t take her services seriously or didn’t fully trust them. Her digital prescence lacked professionalism. 

Esoteric image

People had a strong esoteric/ guru perception of Daniela, eventhough she is a highly specialized consultant.

Current color palette doesn't reflect her personality

As many other solopreneurs, the colors she had didn’t reflect the services and values she actually offered.

Strategy

  • Analyse the current pain points of her website, and everything that has to do with her branding.
  • Rediscover which emotions she wants her business to communicate and to whom exactly.
  • Create a new brand identity that represents her and that her customers can trust since day one.

Create a solopreneur consulting brand that communicates professionalism and trust.

Solution

I created a vibrant color palette that represented Daniela’s energetic personality, keeping in mind the professionalism. The logo’s intention was a very minimalistic shape to be taken seriously by big concerns, and at the same time could be placed anywhere and get a direct brand recognition with the pass of time.

Services provided:

• Brand Strategy Workshop

• Corporate Identity (Logo, Color Palette, CI Guide, etc)

• Website Design

Fucsia Website Pictures 1-JPG
Fucsia Website Pictures 4-JPG
Daniela Hölzer Coaching & Consulting
Daniela Hölzer Coaching & Consulting

Benefits

Faster appointment scheduling

With the new website design, it is now easier for clients to make an appointment with Daniela without so much searching and trying.

More potential leads through the right key words

Having the right key words in addition to the new design at her homepage is a crucial thing. She now can be found much easier through google and get seen by more potential clients!

Earn clients trust

Making a good first impression with potential clients is much easier now for Daniela having a professional well-designed brand and website. No more esoteric confusion 😉